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Balmain Christens Its New Milan Store With a First-Of-Its-Kind VR Experience

Img..When Balmain's new Milan store opens at Via Montenapoleone 27D today, passersby in town for the annual Salone del Mobile will witness an unusual site: shoppers strapped into Oculus VR headsets designed by Balmain creative director Olivier Rousteing in.. Apr 16, 2018 04:29 UTC

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